mHealth Forum 2014

By MobileMonday Mid-Atlantic (other events)

Monday, February 10 2014 5:30 PM 8:30 PM EDT

The Consumerized Patient: Engaging with mobile

With the rise of patient consumerism in a time of massive healthcare reform and regulatory change, innovation in the mobile and wireless health space have exploded. New social norms, generational attitudes, collaboration, crowdsourcing and other economic trends are all relevant factors that are driving innovation in health related engagement.

Mobile health (mHealth) holds the promise to improve health care at the right time and the right place - fundamentally transforming the way health care is delivered and how we manage and perceive our own personal health. mHealth has the potential to improve communications and opportunities for changes in how health, wellness and chronic conditions are managed – with the goal of providing better care, enhanced experiences and ultimately healthier outcomes.

Mobile Monday Mid Atlantic’s 2014 mHealth Forum will focus on why mobile matters. Learn about mHealth solutions that improve satisfaction, efficiency and compliance among payers, providers, patients, and other healthcare stakeholders. We will discuss the benefits and the challenges in developing, deploying and using mobile technology for engagement programs designed to improve the quality and outcome of patient care, including wellness programs that provide high levels of returns leading to reductions in health care costs while promoting healthier lifestyles.

Mobile Monday Mid-Atlantic welcomes Dr. Shoshanna Sofaer, Dr.P.H. as our 2014 mHealth Forum keynote speaker. In her address, she will talk about the challenges that face patients/ consumers at present in healthcare, to which mobile apps may be a response. Dr. Sofaer is a highly engaging speaker and the Robert P. Luciano Professor of Health Care Policy at the School of Public Affairs, Baruch College, City University of New York.  Her major research interests include patient engagement, patient-centered care, patient experience surveys, public deliberation to guide health policy, comparative quality and cost reporting and developing quality measures that resonate with the public.  She is recognized for her expertise in qualitative and mixed methods research, and teaches, presents and consults widely in that area.  Dr. Sofaer has over 60 publications in peer reviewed journals and has completed over 40 research projects.

Dr Sofaer will also join our panelist for an interactive discussion on how mobile maters (or not) in healthcare.

Our panel will be moderated by KYWNewsradio's Brian McDonough, MD.

Brian McDonough, MD has been called “Philadelphia’s Family Physician” in large part due to his daily presence as Medical Editor on KYWNewsradio since 1988. Dr. McDonough is Clinical Professor of Family Medicine and Community Health at Temple University School of Medicine as well as Chairman of The Department of Family Medicine at St. Francis Hospital. He maintains an active practice and serves on the hospital’s Board of Directors.

In addition to his role at KYWNewsradio,  Brian is syndicated on more than one hundred radio stations throughout the United States including 1010WINS in New York City. He has earned four Emmy Awards during a twenty year career at Fox television. Recently, Dr. McDonough created and has hosted the program Primary Care Today for Iheart Radio. This program is designed for a physician based listening audience.

Dr. McDonough is also seen as a national leader in the area of Clinical innovation and Technology and is sought out as a national speaker in areas related to the use of patient portals, social media and the use of electronic medical records to impact health care. He has served as Chief Medical Information Officer for his organization.

Brian McDonough, MD has received numerous awards including: Family Physician of The Year, National Medical Broadcaster of The Year, The Sir William Osler Award for Bedside Teaching, and in November has been inducted into The Broadcast Pioneers Hall of Fame.  He is a Fellow of The American Academy of Family Physicians and The College of Physicians of Philadelphia and has earned both The Health IT Leadership Certificate and the degree of Certified Physician Executive from The American College of Physician Executives.

Panelists include:

Stephanie Hwang, BA, RN, BSN - Co-founder and Chief Clinical Officer for AirCare (, a promising Philadelphia start-up focused on healthcare communications software. Now finishing her Master’s in Science of Nursing at University of Pennsylvania to become an Acute Care Nurse Practitioner, she's also acting as the clinical lead in AirCare Labs, LLC, a healthcare IT company focused on building a healthcare communications platform. AirCare was a graduate of DreamIt Health’s inaugural 2013 accelerator program.

Chris Mayaud, MD - Founder and CEO of The Verticom Group, Chris is an active investor and medical visionary who has extensive healthcare, technology, and operating experience managing companies from start-up through growth phases. Previously, Chris founded several physician-centric healthcare companies (including Physicians’ Online, Inc., Med-E-Systems Corporation, Advanced Health Corporation, and vPORT). A board-certified internist, bioengineer, and physicist, Chris received his clinical training at Columbia, Hahnemann, Mt. Sinai, and Lenox Hill hospitals and is a charter member of the New York Angel Investors group (

Kenneth Russo - Independence Blue Cross, Director, Digital Experience Center of Excellence and Director of IBC’s Consumer Digital Engagement Team. Ken is responsible for all consumer mobile application architecture and development as it relates to subscriber engagement.

David Brooks - Founder + CEO Medlio is building tools and technology that empower consumers to get involved as never before in the management of their own healthcare. Medlio's first tool, a virtual health insurance card, puts the traditional static insurance card— currently the only intersection between patients, providers, and payers— on a single, secure, real-time communications platform. Medlio is also a DreamIt Health startup graduate. You can download the Medlio app to you phone for Android and Apple devices.

Sponsored by Novotorium, Verizon and Chariot Solutions